Last updated: 20 April 2026
Cookie Policy
This policy explains how Primen uses cookies and similar technologies on this website, and how you can control them. We follow the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, to make them work more efficiently, and to provide information to the site owner.
Your choices
When you first visit, we ask for your consent before setting any non-essential cookies. You can change or withdraw your consent at any time:
Strictly necessary cookies
These cookies are required for the site to function and do not require consent.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| primen_consent | Primen | Stores your cookie preferences so we don't ask again. | 13 months |
Analytics cookies
Set only after you accept analytics. We use Google Analytics (via Google Tag Manager) and Microsoft Clarity to understand how visitors use the site so we can improve it. Until you accept, Google Consent Mode keeps analytics storage denied and Microsoft Clarity is not loaded at all.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| _ga, _ga_* | Google Analytics (via Google Tag Manager) | Distinguishes users and sessions for aggregated analytics. | Up to 2 years |
| _clck | Microsoft Clarity | Persists the Clarity user ID and preferences for the site. | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single session. | 1 day |
| CLID | Microsoft Clarity | Identifies the first time Clarity saw this user on any site using Clarity. | 1 year |
| MUID | Microsoft | Used by Microsoft as a unique user identifier across Microsoft sites. | 1 year |
Third-party privacy notices: Google · Microsoft.
Browser controls
You can also block or delete cookies via your browser settings. Doing so may affect how this site works.
Contact
Questions about this policy? See our homepage for how to get in touch.